TV — LongHorn Steakhouse 

"When Life Calls for Steak"

Director:

Ray Dillman

Tabletop Director:

Michael Schrom

Art Director: 

Patrick Campbell

Creative Director:

Carlos Ricque

Agency: Fitzgerald+Co (Fitzco)

LongHorn wasn't the only franchise steakhouse. It wasn't even the only "Western-themed" franchise steakhouse. When the biggest challenge to a brand is parity, I say go for personality.