LongHorn Steakhouse "Wrong Accent"

LongHorn Steakhouse "Wrong Accent"
LongHorn Steakhouse "Wrong Accent"

LongHorn Steakhouse "Wrong Accent"

00:30
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LongHorn Steakhouse "Real Man"

LongHorn Steakhouse "Real Man"

00:31
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LongHorn Steakhouse "Expertise"

LongHorn Steakhouse "Expertise"

00:17
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TV — LongHorn Steakhouse 

"When Life Calls for Steak"

Director:

Ray Dillman

Tabletop Director:

Michael Schrom

Art Director: 

Patrick Campbell

Creative Director:

Carlos Ricque

Agency: Fitzgerald+Co (Fitzco)

LongHorn wasn't the only franchise steakhouse. It wasn't even the only "Western-themed" franchise steakhouse. When the biggest challenge to a brand is parity, I say go for personality.