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LongHorn Steakhouse "Wrong Accent"
LongHorn Steakhouse "Wrong Accent"
00:30
Play Video
LongHorn Steakhouse "Real Man"
00:31
Play Video
LongHorn Steakhouse "Expertise"
00:17
Play Video
TV — LongHorn Steakhouse
"When Life Calls for Steak"
Director:
Ray Dillman
Tabletop Director:
Michael Schrom
Art Director:
Patrick Campbell
Creative Director:
Carlos Ricque
Agency: Fitzgerald+Co (Fitzco)
LongHorn wasn't the only franchise steakhouse. It wasn't even the only "Western-themed" franchise steakhouse. When the biggest challenge to a brand is parity, I say go for personality.
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