Film — Lee Jeans
Jeff Maki, Robert Lin
Yeah Yeah Yeahs
Once an iconic American brand of denim, in the 21st Century, Lee Jeans had fallen to the bottom of the pile.
Challenged with recapturing the classic American spirit of the brand, we hired a Greek director and a bunch of actors with funny accents and travelled all over South Africa to shoot it.
Ah, the magic of commercial film making.