Film — Lee Jeans

Director: 
Harry Patramanis

Art Director:

Carly Conrad

Creative Director:

Jeff Maki, Robert Lin

Agency: GSD&M

Editor: 

Ariel Quintanas

Music:

Yeah Yeah Yeahs

Once an iconic American brand of denim, in the 21st Century, Lee Jeans had fallen to the bottom of the pile. 

Challenged with recapturing the classic American spirit of the brand, we hired a Greek director and a bunch of actors with funny accents and travelled all over South Africa to shoot it.

Ah, the magic of commercial film making.

© 2020 by Nik Bristow