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Film — Lee Jeans
Director:
Harry Patramanis
Art Director:
Carly Conrad
Creative Director:
Jeff Maki, Robert Lin
Agency: GSD&M
Editor:
Ariel Quintanas
Music:
Yeah Yeah Yeahs
Once an iconic American brand of denim, in the 21st Century, Lee Jeans had fallen to the bottom of the pile.
Challenged with recapturing the classic American spirit of the brand, we hired a Greek director and a bunch of actors with funny accents and travelled all over South Africa to shoot it.
Ah, the magic of commercial film making.
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