top of page
Lee "Every Generation"
Play Video

Film — Lee Jeans

Harry Patramanis

Art Director:

Carly Conrad

Creative Director:

Jeff Maki, Robert Lin

Agency: GSD&M


Ariel Quintanas


Yeah Yeah Yeahs

Once an iconic American brand of denim, in the 21st Century, Lee Jeans had fallen to the bottom of the pile. 

Challenged with recapturing the classic American spirit of the brand, we hired a Greek director and a bunch of actors with funny accents and travelled all over South Africa to shoot it.

Ah, the magic of commercial film making.

bottom of page