Goodyear "Control Freak"

Goodyear "Control Freak"
Goodyear "Control Freak"

Goodyear "Control Freak"

00:15
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Goodyear "Traction Action"

Goodyear "Traction Action"

00:44
Play Video
Goodyear "Elements"

Goodyear "Elements"

00:54
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Web Videos — Goodyear Tires

"Control Freak"

Director:

Ben Conrad

Art Director/Creative Director: 

Tim Eger

Producer: 

Laura Busino

Agency: GSD&M

What happens when four unsuspecting customers agree to demonstrations of the Goodyear Eagle F1 Asymmetric All-Season? 

With the director of legendary Gymkhana videos behind the camera, and a Hollywood stuntman turned loose on an abandoned runway-turned-obstacle course, plenty. 

Nobody got hurt. Except the piñatas and ice sculptures. And these videos helped Goodyear get some "traction" in the performance car world.