Web Videos — Goodyear Tires
"Control Freak"
Director:
Ben Conrad
Art Director/Creative Director:
Tim Eger
Producer:
Laura Busino
Agency: GSD&M
What happens when four unsuspecting customers agree to demonstrations of the Goodyear Eagle F1 Asymmetric All-Season?
With the director of legendary Gymkhana videos behind the camera, and a Hollywood stuntman turned loose on an abandoned runway-turned-obstacle course, plenty.
Nobody got hurt. Except the piñatas and ice sculptures. And these videos helped Goodyear get some "traction" in the performance car world.