Web Videos — Goodyear Tires

"Control Freak"


Ben Conrad

Art Director/Creative Director: 

Tim Eger


Laura Busino

Agency: GSD&M

What happens when four unsuspecting customers agree to demonstrations of the Goodyear Eagle F1 Asymmetric All-Season? 

With the director of legendary Gymkhana videos behind the camera, and a Hollywood stuntman turned loose on an abandoned runway-turned-obstacle course, plenty. 

Nobody got hurt. Except the piñatas and ice sculptures. And these videos helped Goodyear get some "traction" in the performance car world.